Product Logo
You don’t drink black-aerated-sugary-cold-drink, you either drink Coke or Pepsi and its known by its logo.
So, you have a product and a strategy to sell it, by what logo would you wants your customers to remember it?
Six questions that you have to answer
1. Who is the buyer?
Segregate them by Gender, Interests, Age, Education, Spending Capacity etc.
2. What does the product do?
What problem does it solve? How does it make your customers’ life better?
3. How does it do it?
What key features and benefits does it offer?
4. When is it useful?
Which season? Which situation? What time of the day?
5. Why is it better than your competitors’ product?
What is its Unique Selling Proposition?
6. Where is your customer located?
Which city, state, region, and country is your customer located in?
Once the answers to the questions are complete, we will go through and delve deeper into the research levels of the product in question through qualitative and quantitative research methods.
Based on research, a number of concepts and ideas are explored by our designers which can then be used meaningfully derived logo variants for the product.
Amongst other industries, we have done many product logo design projects for pharmaceutical, software companies, FMCG companies and many more. You can hire our expertise for crafting a suitable logo for your product at an affordable price. Checkout our portfolio and pricing packages.
